NAWBO provides resources that women need to grow their business!

Marketing Workshop Series

Posted on: June 13 2019 | Posted in: Past Events
Introducing a two-part marketing workshop series with:
P.O.W.E.R., ABWA and POW:
Part 1:
Defining Your Brand
August 22, 2019 | 3:30 - 5:30p
Part 2:
Social Media Basics
September 26, 2019 | 3:30 - 5:30p
Fidelity Bank | Metairie Road Location
1811 Metairie Ave | Metairie, LA 70005
 $15 per session
Join us as Allison Schmidt, Marketing Manager, and Serah Ridolfo, Executive Vice President, at Get Online NOLA leads us through how to make your business better with effective branding and social media, followed by informal networking over happy hour cocktails.
Save your spot today! Pre-Registration now open!
Social Media Basics on September 26Social media is a must in 2019, and there is a space for every business!  This workshop will define what type of client you can find on the major social media platforms. We will also cover how to differentiate your business online, and how to keep up the momentum once you get going.  Topics include:
  • Building a content calendar
  • Budgeting for Digital Marketing & Boosting Basics
  • Identifying when to outsource your social media
Past Event: Defining Your Brand on August 22: This interactive workshop will kick start your marketing efforts by defining your brand and your customers.  This practice will help to ensure that you're spending your marketing time efficiently by connecting with your customers where they live online.  This workshop will include:
  • What is branding? (Hint: It's so much more than a logo.)
  • How to build a cohesive, consistent brand.
  • Customer Personas: Identify your customer's key traits and media habits for effective marketing.

At the end of this workshop, attendees should be able to confidently define who they are as a business, who their customers are, and how to find them online.

Allison SchmidtAllison Schmidt is the Marketing Manager for Get Online NOLA. She loves to use both sides of her brain to organize, create, and execute clever copy for websites, social media, and advertisements. She uses these skills plus her marketing degree to help businesses of all kinds to expand their marketing efforts. When she’s not at work, you’ll find Allison testing out new recipes in the kitchen, crafting, or diving into a good book.
Serah RidolfoSerah Ridolfo is the Executive Vice President for Get Online NOLA, a self-proclaimed data nerd and operations enthusiast.  She combines her knowledge of running a small business with her education in marketing to help every small business, non-profit organization and entrepreneur in Louisiana shine online. When she's not in the office, Serah is an outdoors enthusiast and advocate for safe cycling in New Orleans.

National Association of Women Business Owners New Orleans

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